Wednesday, April 18, 2018

Value Added Benefits of a Robo Advisory Investment Platform

Thanks to Robo-Advisors, there has been a fundamental shift in the way the automated wealth management platforms are now operating. The financial industry has seen a massive revolution in the sector from the past few years and this is possible with the use of technologies like Artificial and Social Data Intelligence, Machine Learning and Blockchain. These disruptive technologies are helping solve various critical business problems. 

The Robo-advisor software, which happens to be the best wealth management software, enhances efficiency and ensures that the customers have more control over the wealth management system.

With the use of a Robo advisor software, customers can easily invest and save in various types of mutual funds or ETFs – all without any human intervention. Being an automated process, it only provides accurate information and saves time but is also convenient at the same time. No more hassles of visiting a branch or the need to submit physical documents as with artificial intelligence and automation, the complete process is completed within a few minutes over the internet.

The Robo-advisory firms have undergone a very major evolution globally. Most of the firms now offer dedicated fund management services, portfolio rebalancing based on algorithms and hybrid models with robo and human advisors too. Some of the other services provided by the Robo-advisory firms are aggregation of accounts, customization and detailed view of the financial health of customer and optimization of the customer’s portfolio based on the investment capacity and risk appetite. 

The Evolution of Hybrid Robo-Advisors

Hybrid robo advisors have been welcomed by both wealth management companies and investors. Some of the advantages these advisors provide their clients are transparency, low cost and convenience. Clients can also bid goodbye to the pain of maintaining physical records, thanks to the option of diligent ledger keeping. 

Also, many assume that “Robo” suggests a platform that is completely automated and does not involve any kind of human intervention and that the firms using such a feature cannot provide customized services. This is however not true. The fact remains that robo-advisors do provide personalized services with human intervention. Clients can not only chat with the representatives but can also talk to them over the mobile or through the platform. 

With the online investment and wealth management platforms undergoing evolution, robo-advisors now have to improve further to reach new avenues in advising clientele.  

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